A strange year in every respect is coming to an end. The global corona crisis has presented us all with unexpected challenges in recent months, which had to be mastered from one day to the next. In the process, however, we have also discovered opportunities and become acquainted with completely new - digital - ways of working together with customers, suppliers and partners. We would like to sincerely thank you for your trust in SMA, especially in a situation that is very challenging for all of us. Let us continue to drive the energy transition forward together in the coming year.
Can it also work digitally? As planning for this year’s Christmas party approached and it became clear that there was no way we would be able to meet “for real,” we were skeptical. Is it possible to get into the festive spirit when you’ve been sitting in front of the screen all day? But a few rounds of brainstorming later it was clear that this could work.
Michael Ebel has spent the past decade specializing in home storage solutions. As someone who was there right at the start for SMA, he gave us a detailed insight into the market for this interview. He talks about accelerated development processes, reveals exactly what constitutes a good partnership and tells us why the battery in the home storage system should be considered right from the start.